Podcast is used to add “spice” to what is considered to be a professional-looking website. The problem is not all of Internet marketers are very much knowledgeable of this new technology. How do you basically begin or even create your own podcast?

Here are the best 7 ways:
1. Know your listeners. If you're targeting to teens, you can make your voice a little bit perky and jolly. If you're catering to older ones, it may be nice if you can sound a little bit more professional.

2. Check your pace. Speak as if you're only talking to a friend. This means you're not going to talk fast that you become difficult to understand or extremely slow that you'll bore them.

3. Get acquainted with the latest computer software. Before you purchase your own podcasting software, ensure that you already know its features. You don't want to waste your money and time on something that you can't use.

4. Evaluate the customer's reaction on your podcast. Was there a significant increase in sales? Or are you starting to receive hate mails? This podcast is not meant for you but for your customers, so make sure it meets their standards and needs.

5. Test a record. If you have your script, you don't have to read everything. Your main objective in doing this is to know the sound and quality of your voice. After all, that's basically how you will sound to your listeners.

6. Add a podcast for tutorials. Rather than present your how-to tips in text, which can be plainly boring, you can combine podcast with video so they can actually see the step-by-step procedure. You can make use of Camtasia for this.

7. Check for errors. Your podcast should work perfectly even before you announce it to your prospective customers. Otherwise, they will only think that you are only bluffing and would start to not take you too seriously.